When a restaurant needs to make more money but can’t increase its prices, they make their hamburgers smaller but charge you the same. When grocery stores want to increase profits on Coke, they put a sale on frozen pizza and charge you more for the sodas you’ll have to buy. It’s called a loss leader, and it works. Tricky. Tricky.
Affordable wedding venues aren’t necessarily the ones that cost less up front… they’re the ones that help you stay within your budget. If you will, they have more meat in their burger so you don’t have to upsize your fries with the coke that sadly wasn’t on sale this week.